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Villiger Moves La Libertad to Nicaragua, Revamps Line


Villiger has announced that it is moving production of its La Libertad line to its new factory in Nicaragua as part of an update to the line that will debut later this year.

The cigar uses a Nicaragua criollo wrapper, a Dominican binder from the Cibao Valley, and Nicaragua fillers that include seco from Jalapa along with viso and ligero grown in Estelí. The company describes it as a medium-plus profile.

As part of the update to the line, it is being trimmed down to three vitolas:

  • Villiger La Libertad Corona (5 3/4 x 43)
  • Villiger La Libertad Robusto (5 x 52)
  • Villiger La Libertad Gran Toro (6 x 54)

All three of the sizes are offered in 20-count boxes, and while pricing for the U.S. has not yet been announced, in Europe they will be priced at 6.80 euro for the Corona, 7.80 euro for the Robusto and 8.50 euro for the Gran Toro.

As part of the update to the brand, the packaging is getting a new look though will keep the brand’s existing color scheme of red, black and white. Both the boxes and bands will be updated with what the company describes as a modern and bold design that will help it get the attention of consumers in the humidor. The band will feature a strong red tone that is framed by gold and black rings, while also adding a black foot band with gold rings. The company will keep the slogan “Viva La Libertad” as part of it branding.

The new La Libertad is scheduled to arrive in Germany, France and Switzerland in late summer, and will eventually be available in the United States and other parts of the world. Rene Castaneda told halfwheel he anticipates that it will arrive in the U.S. in November.

The line had previously been made in both Honduras by Plasencia and in the Dominican Republic at the ABAM Factory in Santo Domingo, and the line offered different blends for different markets under the same La Libertad line. The most recent update for the U.S. version was done in 2019, though it did not change the blend, which used a Brazilian wrapper and Nicaraguan and Dominican fillers.

 

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