The Villiger Group has announced the official opening of Villiger de Nicaragua, its new factory in Estelí, Nicaragua.
The factory is a joint venture with Joya de Nicaragua, which was enlisted to be “a trusted operational partner in Nicaragua to make this project an outstanding factory,” according to Rene Castaneda, president of Villiger Cigars North America. He cited that Joya de Nicaragua’s know-how and expertise in managing and running a premium handmade cigar factory as being a fit for Villiger’s needs.
It measures approximately 33,000 square feet in size, and is a completely new construction that was completed over the past 12 months, a notable accomplishment in light of the COVID-19 pandemic. The factory currently employs approximately 100 people between administration and production, but expects that number to increase to 160 people in the coming months.
Villiger de Nicaragua will produce a number of its brands at the factory, including the Villiger San’Doro Colorado and Claro lines, Villiger La Vencedora, Villiger La Meridiana, Corrida, La Libertad, Casa de Nicaragua, and others. The factory officially began production on Oct. 13.
“Our goal was to create a modern production facility where hand-rolled premium cigars are produced for all Villiger worldwide,” said Heinrich Villiger, chairman of the board of Villiger Söhne AG and Villiger Söhne Holding AG. “From raw tobacco purchasing to shipping, Villiger now has quality control completely in one hand. With the new Villiger de Nicaragua, we will be able to strengthen and expand our market position in all markets in the future, especially in the largest sales market for handmade cigars, the USA.”
Villiger also operates Villiger do Brazil, a factory located in Feira de Santana, a city in the eastern state of Bahia, Brazil.
Images courtesy of Villiger Cigars North America.