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The Dangers of New and Emerging Tobacco Products

Is History Repeating Itself?

Heated tobacco products, like IQOS, have taken their marketing and advertising efforts to another level by creating high-tech and luxurious storefronts that promote their brand as a lifestyle product.

This is just another ploy used by Big Tobacco in order to normalize tobacco and reshape public perception about the tobacco industry. But, using chic models and high-end product design does not mask the true harm these products can do to consumers.

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