The Illusione PIV Robusto will begin shipping to stores this week.
It’s a collaboration between Illusione and actor Jeremy Piven. As for the cigar, it’s a 5 x 52 robusto made entirely of Nicaraguan tobaccos, including corojo 2012, a relatively new varietal of tobacco that is being used in a variety of cigars made at the Tabacos Valle de Jalapa S.A. (TABSA) factory in Estelí, Nicaragua.
The MSRP is set at $14.95 per cigar and is sold in boxes of 10. This is expected to the first cigar in a wider collection of cigars for the Jeremy Piven Collection.
Piven is best known for playing Ari Gold, a television agent in the HBO series Entourage.