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German Engineered Cigars Distribution Switches to Illusione


Illusione is the new distributor for German Engineered Cigars for the U.S. and all non-European markets.

The company says the new deal applies to all countries except those in Europe. Its previous U.S. distributor is APS Distributors.

“German Engineered Cigars is currently distributed in the U.S. by APS Distributors out of Miami, FL,”  said Klaas Mahler, co-founder of German Engineered Cigars, in a press release. “We are very grateful to Tony Serino and his team. APS helped us tremendously in building our U.S. presence. With Illusione, we want to grow beyond that, now having the opportunity to build on a strong sales team specialized in boutique cigars.”

Illusione handles the importation and fulfillment for a variety of brands, including Casdagli, Cavalier Genève and others.

“Mutual acquaintances led to partnership whereby Illusione cigars will now be the exclusive US distributor for German Engineered cigars. Both companies are looking forward to the partnership and cannot wait to see what the future holds,” said Dion Giolito, founder of Illusione. “Oliver and Klaas are true gentlemen with brilliant ideas on the horizon and we can’t wait to assist them in bringing their cigars to market through our international distribution hub.”

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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