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El Rey del Mundo by AJ Becomes First Limited Cigar in Collection


In recent years, Scandinavian Tobacco Group has increased its focus on legacy brand El Rey del Mundo. In 2021, the company made the brand the first addition to their new distribution network—The Forged Cigar Company (previously an exclusive offering from Santa Clara Wholesale). Then, in March, STG announced the El Rey del Mundo Naturals blend.

The latest announcement follows a similar format of collaborations with Master Blender A.J. Fernández, moving the brand outside its usual Honduran manufacturer: HATSA. The release is dubbed El Rey del Mundo by AJ, making use of “a Nicaraguan Habano wrapper and filler, with a Connecticut Broadleaf binder.”

Steve Abbot, director of marketing for STG said, “’El Rey del Mundo by AJ’ takes the foundation we’ve established with El Rey del Mundo and El Rey del Mundo Naturals and brings it to another level. Powered by a Nicaraguan-forward blend, AJ’s take on ‘El Rey’ delivers a fuller- bodied smoking experience. We believe this blend will capture the attention of smokers who might not have tried the brand before.”

  • Joya de Nicaragua cigars
  • Atlantic Cigar Sale

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The cigars are rolled at A.J.’s primary factory in Estelí, and are limited to 3,800 boxes of 10 cigars. A singular 6″ x 52 box-pressed toro format was rolled for this release, priced at $11.99 MSRP per cigar. The cigars began shipping to retailers on May 3rd earlier this month.

The post El Rey del Mundo by AJ Becomes First Limited Cigar in Collection appeared first on Cigar Dojo.



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