During an online event as part of the company’s Freestyle Live series, Drew Estate announced its newest line, Nica Rustica Adobe.
It’s a follow-up to the Nica Rustica El Brujito which debuted in 2013, making it the second line in the Nica Rustica series. It will use an Ecuadorian habano wrapper over a Brazilian binder and fillers from Nicaragua.
While some of the details are still unannounced, the pricing is as follows:
- Nica Rustica Adobe Robusto — $5.20 (Box of 25, $130)
- Nica Rustica Adobe Toro — $5.76 (Box of 25, $144)
- Nica Rustica Adobe Gordo — $6.48 (Box of 25, $162)
“Adobe is a construction raw material that we use in Nicaragua to build houses,” said Pedro Gomez, Drew Estate’s factory spokesperson, during the broadcast. “Those houses build beautiful communities, those communities bring a lot of families together. And it doesn’t matter where you came from Jack because all those communities in my hometown of Estelí, they will embrace you as a family (member).”
While the cigar was announced today, many consumers have already had a chance to smoke the cigar. Like it has done with a number of its newest releases, Drew Estate sold prerelease packs of unbanded cigars to coincide with tonight’s event. In addition to the cigars and swag included in the packs, those who purchased
A formal press release is likely to be announced tomorrow.
This is a developing story.