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Blackbird Cigar Co. – PCA 2021


Blackbird Cigar Co. is still a relatively new player in the craft cigar space, operating for roughly three and a half years. The company was founded by Jonas Santana, who was trained at Tabacalera El Artista a decade prior. Santana ported his experience not only to a brand of his own, but a factory as well, crafting the entirety of Blackbird’s portfolio at the Blackbird Cigar Factory (Tamboril, DR) and distributing them through Blackbird’s headquarters in Miami, FL.

Aside from a continued focus on the brand’s large selection of bright and vibrantly packaged core line, the company teased a 2021 limited release. While a name was not given, Santana hinted that it would have a unique easter egg feature, where a 3D bird can be landed on the cigar’s box through an augmented reality effect using a smartphone. This is activated by scanning a QR code on the cigar’s cellophane. The cigar is estimated to sell for $16 MSRP and ship in the August time fame.




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