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2nd Street Cigar Co. Getting Emilio La Musa Lancero


There’s a new lancero for Emilio Cigars’ La Musa line, and its an exclusive to 2nd Street Cigar Co. in Edmond, Okla.

It measures 7 x 40, gets a box press, and features a modified blend from the rest of the line. Instead of a Nicaraguan habano wrapper, the lancero gets an Ecuadorian maduro wrapper, which adds additional richness, strength, and spice, according to James Brown, owner of Black Label Trading Co. and Fabrica Oveja Negra, the factory making the cigar. Underneath that wrapper is a Nicaraguan habano binder and Nicaraguan filler, which are shared with the original La Musa. Brown added that this blend is particularly bold and intense.

The lancero has an MSRP of $10.92 an is offered in 16-count boxes. It is the first time that a store exclusive size has been created for the La Musa line, something that the company said was due in large part to Clyde Percy, one of the founders and owners of the store, being a supporter of the brand.

It will be released during an event on October 29 at the store. Production quantities are not being disclosed, and the company has not committed to long-term plans for the vitola, though a spokesperson did say that “anything is possible.”

The Emilio La Musa returned in 2019 as an annual limited edition, and has previously been released in two sizes, a 5 x 50 robusto and 6 x 50 toro.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA’s Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I’m a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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